magefan / module-facebook-pixel
magefan/module-facebook-pixel
Facebook Pixel for Magento 2
Magento 2 Facebook Pixel Extension by Magefan
Magento 2 Facebook Pixel is the solution that enables you to integrate Facebook pixel tracking code to Magento without any technical knowledge. You just need your Facebook Pixel ID.
Track product performance, follow customers’ journey on checkout and use that information to personalise your Facebook campaigns.
Useful Links
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Requirements
- Magento Community 2.3.0-2.4.x (CE, EE, ECE, B2B)
- Magefan Community Extension >= v2.1.20. Please install this extension first if you use installation via FTP.
- Note that the extension is free only for the Magento Community (Open Source) Edition. For Magento EE, ECE, and B2B you need to purchase the license at magefan.com.
Editions & Pricing
Benefits
- Integrate Tracking Pixel from the Admin Panel
- Optimize Facebook Ads
- Improve Conversion Rates
- Track Customers’ Behaviour on Checkout
- Monitor Product Performance
- Gather Data About Customers’ Interactions with Your Store
- Optimize Facebook Pixel Loading
- Create Localized Ads on Facebook
Features
Integrate Tracking Pixel from the Admin Panel
While it was relatively hard to set up Facebook Pixel in Magento 2 before due to a lack of technical knowledge, anyone can do it now. You just need the right tool 一 Magento 2 Facebook Pixel by Magefan.
It enables you to track vital eCommerce events simply by adding your Facebook Pixel ID in the admin panel. The extension covers the rest.
Optimize Facebook Ads
If you know how customers interact with your store, you can use that information to improve ads. Custom events like purchase, add to cart, add payment info, product view and others help you to segment your audience.
You can then show personalized ads to people who viewed your products but didn’t purchase anything, those who started buying, but abandoned checkout and those who just created an account. Opportunities are limitless.
Improve Conversion Rates
The more information you have on your customers' behaviour, the better you can tweak your Facebook ads to drive more conversions.
You can’t launch Facebook retargeting or remarketing campaigns using intuition and expect it to yield the results. Drive more sales by collecting data with Magento 2 Facebook Pixel Extension.
Track Customers’ Behaviour on Checkout
Checkout is one of the most important steps in the customer journey. It is also one of the stages customers tend to abandon. Having insights into how your customers behave on checkout helps you drive them back.
Use the checkout page view, add payment information and checkout success page view events to segment customers. You can then retarget them using Facebook campaigns.
Monitor Product Performance
Tracking what products customers view, add to cart and wishlist allows you to learn your audience better. Not only does it allow you to improve your catalogue and discover reasons why customers’ visit didn’t end with a sale.
It also helps you to address people who left your website without making a purchase. Make sure no visit goes unnoticed and do the best you can to drive people back to your store. Magento 2 Facebook Pixel extension will provide all the data needed do to that.
Gather Data About Customers’ Interactions with Your Store
Catalog is not the only place people spend time while in your store. Explore how your website visitors behave outside catalogue pages. Track how many people use search, visit the contacts page and create an account.
You can use the information to provide personalised offers to new customers, notify them about some new products (based on search requests) or simply optimize the pages they visit.
Optimize Facebook Pixel Loading
It’s vital that your website loads fast if you want to keep new visitors coming to your store, even if you use custom tracking pixels. Unlike any other custom JS, Facebook pixel code won’t make your website load longer.
Magento 2 Facebook Pixel Extension comes with the speed optimization option. It allows you to load Facebook Pixel JS only after the first mouse touch, scroll or click.
Create Localized Ads on Facebook
Do you manage a multi-language store and want to retarget visitors from each store view? Easy. You simply need to create multiple Facebook Pixel IDs and use them for different store views.
Facebook Pixel Extension for Magento will use it to help you collect data on each store view. Create not only personalized Facebook ads, but localize them for the ultimate user experience.
Demo
Try out our open demo and if you like our extension please give us some stars on Github ★
| Storefront Demo | Admin Panel Demo |
|
|
| view | view |
Support
If you have any issues, please contact us
then if you still need help, open a bug report in GitHub's
issue tracker.
Please do not use Magento Marketplace Reviews or (especially) the Q&A for support.
There isn't a way for us to reply to reviews and the Q&A moderation is very slow.
Need More Features?
Please contact us to get a quote
https://magefan.com/contact
License
The code is licensed under GPL-1.0-or-later.
Magento 2 Extensions by Magefan
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- Magento 2 Google Indexing
- Magento 2 Google Analytics 4
- Magento 2 Google Tag Manager
- Magento 2 Google Shopping Feed
- Magento 2 Google Customer Reviews
Magento 2 SEO Extensions
- Magento 2 SEO Extension
- Magento 2 Rich Snippets
- Magento 2 HTML Sitemap
- Magento 2 XML Sitemap
- Magento 2 Facebook Open Graph
- Magento 2 Twitter Cards
Magento 2 Speed Optimization Extensions
- Magento 2 Google Page Speed Optimizer
- Magento 2 Full Page Cache Warmer
- Magento 2 Image Lazy Load
- Magento 2 WebP Images
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Magento 2 Admin Panel Extensions
- Magento 2 Size Chart Extension
- Magento 2 Security Extension
- Magento 2 Admin Action Log
- Magento 2 Order Editor
- Magento 2 Better Order Grid
- Magento 2 Extended Product Grid
- Magento 2 Product Tabs
- Magento 2 Email Attachments
- Magento 2 Admin View
- Magento 2 Admin Email Notifications
- Magento 2 Login As Customer
Magento 2 Blog Extensions
Magento 2 Marketing Automation Extensions
- Magento 2 Cookie Consent
- Magento 2 Product Labels
- Magento 2 Base Price
- Magento 2 Dynamic Categories
- Magento 2 Dynamic Blocks and Pages Extension
- Magento 2 Automatic Related Products
- Magento 2 Price History
- Magento 2 Mautic Integration
- Magento 2 YouTube Video
Magento 2 Cart Extensions
Magento 2 Multi-Language Extensions
- Magento 2 Hreflang Tags
- Magento 2 Auto Currency Switcher
- Magento 2 Auto Language Switcher
- Magento 2 GeoIP Store Switcher
- Magento 2 Translation
Developers Tools
- Magento 2 Zero Downtime Deployment
- Magento 2 Cron Schedule
- Magento 2 CLI Extension
- Magento 2 Conflict Detector
Shopify Apps by Magefan
No changelog yet
The vendor hasn't published a changelog. Tagged releases appear in the Versions tab.
| Version | Stability | QA Status | Compatibility | Released |
|---|---|---|---|---|
| 2.7.2 | stable | Fail | Magento 2.4.7-2.4.9 Details | 2026-01-15 10:04:07 |
| 2.7.1 | stable | Not tested | Not yet tested Details | 2025-10-23 10:29:32 |
| 2.7.0 | stable | Not tested | Not yet tested Details | 2025-08-07 08:49:19 |
| 2.6.9 | stable | Not tested | Not yet tested Details | 2025-06-23 11:02:11 |
| 2.6.8 | stable | Not tested | Not yet tested Details | 2025-05-06 12:15:12 |
| 2.6.7 | stable | Not tested | Not yet tested Details | 2025-02-04 15:43:45 |
| 2.6.6 | stable | Not tested | Not yet tested Details | 2024-12-13 14:09:14 |
| 2.6.5 | stable | Not tested | Not yet tested Details | 2024-10-23 14:42:53 |
| 2.6.4 | stable | Not tested | Not yet tested Details | 2024-10-15 07:40:05 |
| 2.6.3 | stable | Not tested | Not yet tested Details | 2024-07-05 08:32:24 |
| 2.6.2 | stable | Not tested | Not yet tested Details | 2024-05-23 09:28:09 |
| 2.6.1 | stable | Not tested | Not yet tested Details | 2024-02-26 11:34:55 |
| 2.6.0 | stable | Not tested | Not yet tested Details | 2023-06-05 14:25:27 |
| 2.5.1.1 | stable | Not tested | Not yet tested Details | 2023-04-26 08:41:02 |
| 2.5.1 | stable | Not tested | Not yet tested Details | 2023-04-25 09:21:20 |
| 2.5.0.2 | stable | Not tested | Not yet tested Details | 2023-04-21 11:21:41 |
| 2.5.0.1 | stable | Not tested | Not yet tested Details | 2023-04-20 12:47:04 |
| 2.5.0 | stable | Not tested | Not yet tested Details | 2023-04-13 10:15:54 |
| 2.4.5 | stable | Not tested | Not yet tested Details | 2022-08-02 14:46:24 |
| 2.4.4 | stable | Not tested | Not yet tested Details | 2022-03-07 12:11:20 |
| 2.4.3 | stable | Not tested | Not yet tested Details | 2021-11-04 10:47:52 |
| 2.0.0 | stable | Not tested | Not yet tested Details | 2021-08-04 08:40:08 |
Requires 1
| Package | Constraint |
|---|---|
| magefan/module-community | >=2.3.3 |
Compatibility
Each Magento release line is installed on its supported PHP versions, then the module is built (DI compilation + static-content deploy) and its unit and integration suites are run. The matrix shows the lines and PHP versions the module is confirmed to install and run on. Code-quality results further down (phpstan, phpcs, …) are reported separately and never affect compatibility.
Code Quality
Advisory checks against the module's source. Static analysis runs once across the whole module; PHPStan re-runs per Magento + PHP version because resolvable symbols differ between releases. These NEVER affect the Compatibility badge — a phpcs finding can't make a module incompatible.
Static analysis
Coding standards (phpcs), mess detection (phpmd), copy-pasted code (cpd), PHP cross-version compatibility, composer.json validity. Each runs once for the whole module.
PHPStan
Type-checks the module's PHP against a real Magento install at the configured gate level. Re-runs per Magento and PHP version because resolvable symbols differ between releases. Cell → details modal.
Tests
Unit and integration suites, run for each applicable Magento and PHP version. A test failure speaks to the module's behaviour, not its compatibility with a Magento line, so it is reported here separately and never reddens the compatibility matrix.
Unit tests
| Magento | PHP 8.2 | PHP 8.3 | PHP 8.4 | PHP 8.5 |
|---|---|---|---|---|
| 2.4.7 | N/A | N/A | ||
| 2.4.8 | N/A | N/A | ||
| 2.4.9 | N/A | N/A |
Integration tests
| Magento | PHP 8.2 | PHP 8.3 | PHP 8.4 | PHP 8.5 |
|---|---|---|---|---|
| 2.4.7 | N/A | N/A | ||
| 2.4.8 | N/A | N/A | ||
| 2.4.9 | N/A | N/A |
Security
Security checks run directly against the module: an audit of its declared dependencies for known vulnerabilities (composer audit) and a scan of its source for malware and web-shell signatures. Each runs once. A malware detection fails the version outright.
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