Google Tag Manager (GTM) for Magento 2 with Advance Data Layer
Google Tag Manager makes running your digital marketing campaigns much easier when calibrating with multiple department and Ad agencies by making available the right set of tools so that everyone can get their job done quickly without relying on developers.
Without having the all data you need at your finger tips your integration will become a difficult, time consuming and messy since each developer will only focus on the current task at hand instead of focusing on writing reusable components for future integration.
Our extension provide a vast array of over 60 preconfigure data layer elements to make integrating your Magento store with any other third-party service a breeze using Google Tag Manager. Extracting, customizing and adding your own custom data from your Magento store to Google Tag Manager is as easy as 10 lines of code using our easy to customize APIs.
:warning: Google Tag Manager 2.4.0 has some breaking changes to Enhanced Ecommerce. Please download the latest version of Enhanced Ecommerce 1.4.0 or greater from www.magepal.com account.
Google Tag Manager is only as powerful as the data layer powering it. Adding Google Tag Manager code snippet to the header section of your Magento store may seems like the ideal quick and easy way to add GTM. But this will not be sufficient when integrating any third-parties tracking codes that require site specific data from Magento, such as page type, product name, product price, order items, order id or any other data. Our extension provide all the necessary data elements to accomplish any integration with in 2 minutes and if the data is not available then you can quickly extending our extension with a few lines of code. Learn more about customizing Google Tag Manger.
Want to track more? Upgrade to our new Enhanced E-commerce for Google Tag Manager v1.2.0 to take full advantage of Google Analytics most powerful e-commerce features. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced Ecommerce to better understand your user actions and behaviors.
Learn more about our Google Enhanced Ecommerce extension today. A small increase in your store’s conversion rate can make a giant impact on your revenue.
Adding Facebook pixel, Bing UAT, SnapChat or any other third-party code snippet to your website but frustrated by all the hassle and time it take to configure Google Tag Manager? Learn how simple and easy it is to integrate any tracking code to your Magento store with our new DataLayer extension.
Now you can quickly disable analytic tracking for customer who do not want to by track by enabling Cookie Restriction Mode or base on existing or non-existing cookie.
Please Note: Merchants should consult with their own legal counsel to ensure that they are compliant with the GDPR.
|Global Page Tracking||X||X|
|Order Transaction Tracking||X||X|
|Page Type Event||X|
|Product Detail Impressions||X|
|Add to Cart||X|
|Remove from Cart||X|
|Admin Order Tracking||X|
|Access DataLayer using JS||X|
|Bing UET Tracking||X|
|Full Facebook Tracking||X|
|Custom Image Pixel Tracking||X|
|Custom iFrame Tracking||X|
There are a number of benefits to using GTM with Magento:
Need to add more data to your data layer or change existing data to meet your client needs? Add, changing or removing information from the data layer to meet your client needs is as simple as adding few lines of php and di.xml code. See our documentation to learn more about how to customizing Google Tag Manger.
composer require magepal/magento2-googletagmanager
Our Magento extension provide a vast array of over 60 preconfigure data layer elements to make integrating your Magento store with any third-party service a breeze using Google Tag Manager.
Trigger: event equals productPage
Trigger: event equals productDetail
Trigger: event equals addToCart
Trigger: event equals removeFromCart
Trigger: event equals gtm.orderComplete (Google Analytics)
Additional Order Date (Generic)
* - Data layer provide by our Enhanced Ecommerce Extension
** - Data layer provide by our Data Layer Extension
Want to contribute to this extension? The quickest way is to open a pull request on GitHub.
Need help setting up or want to customize this extension to meet your business needs? Please email [email protected] and if we like your idea we will add this feature for free or at a discounted rate.
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